Flex is the undisputed leader in delivering hard-core bodybuilding service and entertainment, and it sets the tone for the “bodybuilding as a lifestyle” philosophy embraced by its readers. The target reader wants to be the biggest guy in the gym and is a fan of bodybuilding competitions as well as an active participant.

Flex is the magazine Muscle & Fitness readers graduate to when they make the decision to become dedicated bodybuilders. For sports nutrition advertisers, this audience is always the first to try the latest and greatest products.  For all others, Flex readers are known to buy only the best products – ones that complement their commitment to excellence in all facets of life.

• Flex subscribers are willing to pay more – spending an average of $32 a year for the magazine.
• Flex subscribers establish long-term relationship – with 99% signing on for 12 months or more.
• Flex delivers coast-to-coast top market strength to advertisers, with its highest delivery in California, Florida, New York, Illinois, and Texas.

Contact your Flex sales representative for integrated advertising opportunities

(Source: ABC 12/31/10)