Muscle & Fitness is the No.1 magazine for serious fitness enthusiasts. It is dedicated to providing the most cutting-edge training, nutrition and supplement information to young men looking to build muscle. Readers appreciate the fact that Muscle & Fitness recognizes the discipline and sacrifice it takes to attain an improved physique.

Muscle & Fitness editors are acknowledged experts in the field of training and nutrition — and, more importantly, manufacturers know that few sports nutrition products can be successfully launched without the support of this media leader.

In addition, the highly competitive demographics of Muscle & Fitness readers make these men an important audience for a wide range of advertisers:

• Muscle & Fitness now reaches over 6.2 million readers
• Muscle & Fitness readers are young (median age of 33) and increasingly affluent with a median HHI of $68,626

(Sources: MRI Spring 2011)

Contact your Muscle & Fitness sales representative for integrated advertising opportunities