Flex

Size, Strength, and Discipline

Editorial Mission Statement
Flex is the undisputed leader in delivering hard-core bodybuilding service and entertainment and It sets the tone for the “bodybuilding as a lifestyle” philosophy embraced by its readers. The target reader wants to be the biggest guy in the gym and is a fan of bodybuilding competitions as well as an active participant.

Market Position Statement
Flex is the magazine Muscle & Fitness readers graduate to when they make the decision to become really hard-core bodybuilders, working out six to seven times per week, often twice a day. For sports nutrition advertisers, this audience is always the first to try the latest and greatest products.


EXECUTIVE EDITOR: ARNOLD SCHWARZENEGGER

EDITOR-IN-CHIEF: ROBBIE DURAND

EVP, GROUP PUBLISHING DIRECTOR: CHRIS SCARDINO

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