Size, Strength, and Discipline
Editorial Mission Statement
Flex is the undisputed leader in delivering hard-core bodybuilding service and entertainment and It sets the tone for the “bodybuilding as a lifestyle” philosophy embraced by its readers. The target reader wants to be the biggest guy in the gym and is a fan of bodybuilding competitions as well as an active participant.
Market Position Statement
Flex is the magazine Muscle & Fitness readers graduate to when they make the decision to become really hard-core bodybuilders, working out six to seven times per week, often twice a day. For sports nutrition advertisers, this audience is always the first to try the latest and greatest products.
EXECUTIVE EDITOR: ARNOLD SCHWARZENEGGER
EDITOR-IN-CHIEF: ROBBIE DURAND
EVP, GROUP PUBLISHING DIRECTOR: CHRIS SCARDINO