The New Measure of Success
Editorial Mission Statement
Men’s Fitness is the active-lifestyle brand for body-conscious, style-conscious, ambitious young men.It is dedicated to the hip, young, metropolitan professional, to show him how to look and feel his very best. He wants to look great because he wants to live great.
Market Position Statement
Men’s Fitness has the youngest readership in its competitive set. The new Men’s Fitness delivers upon reader’s needs through multiple touch points in print, digital, mobile, tablet, apps and social media with a smart, sexy and accessible new design.
EDITOR IN CHIEF: JOHN RASMUS
GALVANIZED BRANDS, LLC
CEO, EDITORIAL DIRECTOR: DAVID ZINCZENKO
CHIEF CREATIVE OFFICER: STEPHEN PERRINE
CONSULTING DESIGN DIRECTOR: JOSEPH HEROUN