Muscle & Fitness
The Ultimate Source for Training and Nutrition
Editorial Mission Statement
Muscle & Fitness is the No.1 magazine for serious fitness enthusiasts. It is dedicated to providing the most cutting-edge training, nutrition and supplements information to young men looking to build muscle. Readers appreciate the fact that Muscle & Fitness recognizes the discipline it takes to attain the physique they want.
Market Position Statement
Muscle & Fitness and Flex are the only ABC-audited titles in bodybuilding magazines. The editors are experts in the field of training and nutrition — and, more important, manufacturers know that no product in the sports nutrition industry can be successfully launched without the support of these two titles.
EXECUTIVE EDITOR: ARNOLD SCHWARZENEGGER
EDITOR-IN-CHIEF: SHAWN PERINE
EVP, GROUP PUBLISHING DIRECTOR: CHRIS SCARDINO