Be Fit. Be Fabulous. Be in SHAPE.
Editorial Mission Statement
To be the leading authority on the active lifestyle and the go-to resource to empower women to live life to its fullest.
SHAPE delivers sought-after, relevant editorial for today’s active woman. With a distinct focus on fitness and nutrition, SHAPE provides all the information and inspiration she’ll need to achieve her health and wellness goals- including workouts, recipes, and celebrity and “real women” success stories. SHAPE also offers essential lifestyle advice, covering style and beauty, to guide our reader as her new look takes shape.
Market Position Statement
Shape created the Active Lifestyle Category for women 18-34 and is the No.1 title in circulation and advertising revenue in its competitive set.
EDITOR-IN-CHIEF: TARA KRAFT
VP, GROUP PUBLISHER: KRISTEN ELLIOTT