360° Marketing

AMI created the concept of 360º marketing programs by being the first company to integrate editorial, print, digital, mobile and events into one package for our advertisers. This multi-media platform approach creates lasting consumer engagement and delivers a measurable return on the advertisers' investment.

 

All of our customized, solutions-based marketing programs strive to satisfy client objectives with on-message extensions via:

 

  • Print: Custom in-book ad units, editorial integrations, advertorials
  • Online: Video, rich media, web advertorials
  • Digital: Custom e-reader editions, iPhone applications
  • Mobile: digital editions and special apps for iPad, WAP sites, iPhone, Android and other platforms
  • Direct Mail: Geo-targeted and demo-specific campaigns
  • PR: High-buzz editorial that drives awareness
  • High-profile events: Wilhelmina Hot Body Model Search from Shape & Men's Fitness, Star and Radar Hollywood galas, Muscle & Fitness' Mr. Olympia, Playboy's Playmate of the Year, and more

 

 

 

AMI's fully integrated programs have moved the needle for some of the most important national advertisers in the industry, including Bristol-Myers Squibb, Campbell's, Church & Dwight, Coca-Cola, Elizabeth Arden, Ford, GNC, Johnson & Johnson, Kraft, MillerCoors, Nestle, Nike, P&G, Pfizer, Reebok, Sanofi Aventis, Sprint, Unilever, Verizon, and Walmart.