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Today, tabloid is the new mainstream
- Celebrity entertainment is the hottest category in the business—with four new entries launched in 2005
- News programs have blurred the lines between entertainment and important news events
- Because consumers expect intimate details about Hollywood superstars
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But National Enquirer is the original
- Significant investment in editorial resources and graphics
- Scrupulous about detail and journalistic standards
- Redesigned graphics
- Delivering the big stories—first
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