AMERICAN MEDIA, INC. EXPANDS DETROIT SALES AND MARKETING OFFICE
New Team Put into Place to Better Serve Automotive Clients
New York, NY, APRIL 27, 2011— AMI Chairman, President and CEO, David J. Pecker, announced today that a new sales and marketing strategy has been implemented to better serve the Detroit advertising community. This allows specific individuals to focus on AMI’s key categories, celebrity and health & fitness, while also enabling them to work together to create integrated programs, which combine all of these assets.
Christine Schultz will continue to serve as the sales representative for AMI’s Women’s Active Lifestyle Network, made up of Shape, Fit Pregnancy and Natural Health.
Susan Webber, who played an integral role in the re-launch of Star as a glossy, has rejoined the company to focus her sales efforts on the celebrity category including Star, Radar Online and Country Weekly, as well as the properties AMI manages through its Publishing Services division. These titles include TV Guide and Soap Opera Digest, among others.
In addition, the company has also retained Paul Mallon Media, a sales and marketing firm, which will represent its Men’s Active Lifestyle brands including Men’s Fitness, Muscle & Fitness and Flex, in the Detroit market. The firm’s principal, Paul Mallon, has a proven track record representing major automotive accounts for over 25 years from both a sales and marketing standpoint. His unparalleled experience makes Mallon and his firm the ideal fit for AMI.
Mr. Pecker commented, “Detroit, has always been, and continues to be a critical marketplace for American Media. By increasing our coverage here, we will be able to deliver the quality service and customized programs that the marketplace demands and deserves.”
Jeff Vogel, who served as AMI’s National Automotive Sales Director, has left the company to pursue other opportunities.
For more information:
Women’s Active Lifestyle Network: Diane Newman dnewman@amilink.com 212.545.4841
Men’s Active Lifestyle: Chris Scardino cscardino@amilink.com 212.545.4876
Celebrity: David Jackson djackson@amilink.com 212.743.6523
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI’s titles include Star, OK!, National Enquirer, Globe, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men’s Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI’s magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI’s digital properties reach an average of 10 million unique visitors and 80 million page views monthly.
AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI’s publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.