Men's Fitness

The New Measure of Success

Editorial Mission Statement
Men’s Fitness is the ultimate active lifestyle brand and destination for the body-conscious motivated men, who strive to be their best selves in all aspect of their lives. With an intelligent and authoritative approach to fitness, healthy eating, accessible style, grooming, and more, Men’s Fitness is the modern man’s guide to looking and living great.

Market Position Statement
Men’s Fitness has the youngest readership in its competitive set and reaches the most desirable audience. We speak directly to our reader’s desires through digital, mobile and social media with a smart, sexy and accessible approach. The Men’s Fitness tone  is always aspiration yet grounded, by delivering smart, straight-talking advice that’s designed to yield results.


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