October 18, 2012

American Media Inc., publisher of some of the world’s most popular celebrity and pop culture magazines, has formed a partnership with Unconventional Partners and Big Fish Entertainment LLC, to syndicate a daily half-hour entertainment news format TV show, OK! TV, slated for Fall 2013. The show leverages the publishing company's flagship media property, OK! Magazine, that stands as one of the company’s most successful and popular brands.

The new entertainment news magazine show will focus on pop culture, gossip, and celebrity lifestyle, offering a fresh perspective with exclusive content from newsmakers, celebrities and ordinary people with big stories.

OK! TV will further build upon and capitalize on the editorial strength of OK! Magazine’s five million weekly readers. The magazine currently delivers the youngest female audience among its competitors.

The daily strip will also access content across OK! Magazine’s sister brands that include Shape, Men’s Fitness, Star, Country Weekly, National Enquirer and Soap Opera Digest.

"We are very excited and confident in this partnership that expands the OK! brand into Television and allows us to further engage with our readers through a new channel that offers tremendous opportunity in the marketplace, and that will deliver dynamic synergies across all of the AMI properties,” says David Pecker, Chairman, President and CEO of American Media, Inc.

Unconventional Partners, part of the Y&R Spark Plug program, is comprised of a team of experienced unconventional thinkers in television, mobile and digital programming, development, production, marketing and syndication, who build social and video-based, multi-platform consumer experiences for multiple brands to participate. The company sits at the Young & Rubicam offices in NYC, with additional offices in Los Angeles.

"Our clients benefit from media opportunities that drive strong entertainment value with forward-thinking social TV concepts. OK! TV provides us with a very compelling platform that will appeal to a range of advertisers and which delivers a true multi-platform experience that will powerfully engage consumers," said David Sable, Global CEO, Young & Rubicam.

The show, a co-production between Unconventional Partners and American Media, is being created to air in all day parts, including access. It will have a Monday through Friday run, with an added weekend show.
IMG’s Babette Perry, the television agent for UP, is representing the project.

American Media, Inc. (https://www.americanmediainc.com)
owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI’s titles include Star, OK!, CountryWeekly, National Enquirer, Globe, Soap Opera Digest, Shape, Men’s Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, CountryWeekly.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI’s magazines have a combined total circulation of over 7 million and reach more than 61 million men and women each month. AMI’s digital properties reach over 31 million unique visitors and 151 million page views monthly.

Y&R (www.YR.com)
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.

Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R's largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell's Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others.

Spark Plug-a program developed by Y&R Global CEO David Sable-is a nonexclusive, strategic partnership between the global agency network and digital startups that will expand to 10 offices by year's end, with three or four startups at each office.

UNCONVENTIONAL PARTNERS (www.unconventionalpartners.com)
is a team of experienced unconventional thinkers who build social and video-based, multi-platform consumer experiences for multiple brands to participate. Unconventional Partners was founded in January 2009 by Mark Berryhill and Michael Kelley. Prior to the creation of UP, Berryhill served as VP of Creative Affairs and Programming for Meredith Video Solutions. Kelley was formerly a Partner with PricewaterhouseCoopers where he spent nearly two decades in digital media as well as a senior leadership role in the firm’s marketing and brand efforts.

Big Fish Entertainment LLC is a full service television syndication company, bringing more than two decades of experience in broadcast development, distribution and packaging. The company distributes over 90 hours of both first-run, and off-network programming across a variety of consumer categories including entertainment, sports, DIY, lifestyle, multi-cultural and E/I programming.


Mark Berryhill

Linda Carrasquillo,

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