2019 OAKLEY® SURF SHOP CHALLENGE SERIES KICKS OFF IN MARCH AT SEASIDE REEF IN CARDIFF, CALIFORNIA

2019

2019 OAKLEY® SURF SHOP CHALLENGE SERIES KICKS OFF IN MARCH AT SEASIDE REEF IN CARDIFF, CALIFORNIA

Seven Events Will Determine America’s Most Core Surf Shop - @surfshopchallenge @oakleysurfing @surfer_magazine #surfshopchallenge

CARLSBAD, Calif., March 22, 2019 – SURFER Magazine is pleased to announce the return of the Oakley Surf Shop Challenge in 2019. The regional qualifying series will kick off with the Southwest stop at Seaside Reef on March 28/29. Following stop one, the series will traverse the country touching down in five additional US regions including the Southeast, the Northwest, the West, Hawaii, and the Mid-Atlantic searching for the best surf shop teams to compete in the National Championship Mark & Dave’s, Playa Colorado, Nicaragua this fall. For a full schedule with locations and event waiting periods please see the full schedule HERE.

The unique event series, which has been running since the 1980s, puts four-man surf shop teams (two sponsored surfers and two shop employees) against each other. The winning team from each of the six regional qualifiers will win an all-expense-paid trip to compete in the National Championship at Playa Colorado in Rivas, Nicaragua for a chance to win a cash prize package and the ultimate title of America’s Most Core Surf Shop.

“Surfing roots itself in local surf shops, and we are proud to be able to extend additional support to them through the Oakley Surf Shop Challenge event series,” said Oakley’s Marty Mathiesen. “It’s our opportunity to give back and say thanks; giving both the employees and team riders a chance to compete together amongst the best surf shops in the country. After the success of 2018, and an all-time national championship event in Nicaragua, Oakley is excited to partner once again with SURFER on the greatest shop series in the country.”

New for 2019, competitors at Oakley Surf Shop Challenge regional and championship events will also be surfing for the Nixon Base Tide Pro-Formance Award. The new award category will be presented to the athlete who performs the most radical and progressive maneuver during competition at each event, as decided by the judging panel. Winners will receive a 2019 Nixon Base Tide Pro watch and other Nixon accessories.

Special thanks to Oakley, SURFER and event partners Body Glove, Flexfit, Futures, Nixon, Mark & Dave’s, Merge 4, Reef, and Yeti for their support, without which the Surf Shop Challenge series would not be possible.

With some serious shop battles in the forecast and an epic finale in beautiful Nicaragua on the line, each region is set to send their best surfers to compete. Here is the full #SURFSHOPCHALLENGE 2019 schedule & waiting period:

2019 Oakley Surf Shop Challenge Schedule

• March 28/29 – Southwest – Seaside Reef, Cardiff, CA
• April 24/25 – Southeast – New Smyrna Beach Inlet, New Smyrna Beach, FL
• May 9/10 – Northwest – Steamer Lane, Santa Cruz, CA
• June 6/7 – West – 54th or 56th Street, Newport Beach, CA
• July 11/12 – Hawaii – Ala Moana Bowls, South Shore, HI
• August 13/14 – Mid-Atlantic – Outer Banks, Nags Head, NC
• September 9-13 – National Championship – Mark & Dave’s, Playa Colorado, Nicaragua

For all of the latest information including photos, video footage, results and more, check out surfshopchallenge.com.

About Surf Shop Challenge
Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s.  Through the years the contest has evolved, with six to seven qualifying regional events around the country, culminating in a national championship at iconic surf destinations including Bali, Lower Trestles, and Playa Colorado in Nicaragua. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
About Adventure Sports Network Group
American Media, LLC's Adventure Sports Network Group is the world's premier network of enthusiast brands in the action/outdoor market, featuring leading brands such as Adventure Sports Network, Surfer, Powder, Dew Tour, TransWorld Skateboarding, and Bike. With 10 brands reaching more than 30 million enthusiasts monthly, ASN delivers the broadest and deepest action and adventure sports coverage available inspiring enthusiasts to pursue their passions. For more information, visit www.adventuresportsnetwork.com.
Media Contact:

Alyssa Gross
Oakley, Inc.
P: (949) 300-5677
AlyssaG@oakley.com

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